A logo or brandmark is the visual representation of your business. Logo design is the process of combining your brand message, imagery and elements to turn it into a logo. The creative process captures the essence of your brand and helps make a unique symbol. This tiny graphic plays a significant role in building recognition and establishing a strong connection with your target audience. The company logo design process involves strategic thinking, creativity and brainstorming. Designers strategically choose colors, fonts and elements to evoke emotions while conveying your brand’s personality. Having a good logo design is important to build a solid visual identity.